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Neulands - European Mobility Market Study

Market review for innovative its applications and artificial Intelligence In Europe

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Background

This study was initiated by WeAreDots, an ICT technology company (based in Latvia) with over 20 years’ experience in custom software development, IT infrastructure, and cybersecurity for the transport and mobility road and rail sectors. WeAreDots have solved challenges across the transportation sector for Smart Cities, Road Safety, Enforcement, Road User Charging and ITS infrastructure asset management. The FITS. Back-Office platform is the base for efficient and dynamic, web-based monitoring, management and data processing in real time for transport and mobility data.

The study was subsidized by Gateway & Partners, a public/private platform specialized in supporting enterprises and organizations reaching out into new markets and discovering vital market information.

The study was delivered by Moving Forward Consulting Ltd. (Germany) in 2021 with the purpose of analysing the applicability of the WeAreDots services applied to Intelligent Transportation Systems within the European Market Place.

The key purpose of the study was to collect market intelligence and to develop Key Performance Indicators (KPIs) to assess individual countries in terms of their project and business potential.

Key Performance Indicators

KPIs are grouped into related categories, for example in Figure 1 these are related to Economic criteria, including GDP, growth, employment, imports, and exports.

Economic KPIs of Countries (Example)
Figure 1 – Economic KPIs of Countries (Example)

Country Results

The results of the Scoring Engine are represented for each country in a Spider Diagram with a comparison to the EU average values, see Figure 2 as an example for the UK.
Country specific Spider Diagram (Example UK)
Figure 2 – Country specific Spider Diagram (Example UK)

Methodology and Data

The methodology of the study was based on a structured phase approach, as shown in Figure 3.

Methodology of the Study
Figure 3 – Methodology of the Study

A wide range of information was collected from publicly available sources for each country in the study and compiled into a data observatory, please see Figure 4:

  • Economic and demographic information
  • Public and private stakeholders, i.e. national, regional and urban public authorities and agencies, key industries and customers, integrators, consultants, potential partners, conferences and exhibitions, academia, standardization and certification bodies)
  • Road transport infrastructure and budget spending
  • Number of large cities
  • Usage of road user charging
  • Road safety situation
  • GHG emissions due to road transport
  • Volumes in freight and logistics
  • Use of ITS solutions
  • Perceived ease of doing business within the countries

Country and Stakeholders

Figure 4 – Country, stakeholder, business and access information
Figure 4 – Country, stakeholder, business and access information

Process and Scoring Engine

The data driven Scoring Engine – see Figure 5 – utilizes the data observatory to create KPI groups for each country, and thus a comparable country classification and selection matrix is created for valuation and selection.

Sharing of Knowledge

WeAreDots would like to exchange with public and private stakeholders on best practices about future projects, expertise and knowledge. Also, WeAreDots would be happy to answer your questions about the study or discuss working together on any potential programs and projects.

WeAreDots has solved challenges across the transportation sector for Smart Cities, Road Safety, Road User Charging, Electronic Toll Collection and ITS infrastructure asset management.

Diagram 5 – Process and scoring Engine

The FITS. Back-Office platform is the base for efficient and dynamic, web-based monitoring, management and data processing in real time for transport and mobility data.

Contacts

WeAreDots Global

Edgars Starkis
Head of Corporate Accounts, WeAreDots
Elizabetes 75, 1050 Riga, Latvia
Phone: +371 26 371 079
E-mail: edgars.starkis@wearedots.com

Austria, Germany, Switzerland

Josef A. Czako
CEO, Moving Forward Consulting
Strategic Advisor
Zur Marterkapelle 89, 53127 Bonn, Germany
Phone: +49 151 2919 5810
E-mail: josef.czako@moving-forward-consulting.com

United Kingdom and Ireland

Sharon Kindleysides
CEO, Virizon Consulting
33 Chelmer Way, Ely, CB6 2WS, UK
Phone: +44 771 2583 868
E-mail: sharon.kindleysides@gmail.com